A Complete System for Getting the Agent Relationship Right

Most homebuyer education is about how to buy a house. And the author wants to be your agent.

That’s not a path to getting unbiased, buyer-forward information.

And that information definitely does not explain how to hire the one expert who is supposed to lead you through your entire homebuying journey — your agent.

Your agent decision shapes every step that follows. Don’t take this step blindly.


READY — Hire:Forward Ready

Get clear before you talk to your first agent. Understand what you need, what to expect, and how to enter the process on your terms.

CHOOSE — Hire:Forward Choose

Find, vet and select the best agent for your unique circumstances using The Five Dimensions framework. Know what to ask and what the answers reveal.

COMMIT — Hire:Forward Commit

Understand your buyer representation agreement before you sign it. Know what to negotiate and what to watch for. Your agent won’t tell you these agreements are negotiable.

MANAGE — Hire:Forward Manage

Hold your agent accountable from contract to close. Set reasonable expectations and know when to push, when to redirect, and how to make a change, if needed.


Not sure where to start? Read about The Downstream Effect™ — why the agent decision is the one decision buyers rush most.