Before real estate, Tracy was trained as a consumer fraud attorney — to recognize when people accept something as true without a reason to question it.

She spent 10 years litigating complex consumer fraud cases. Then 25 years inside real estate: first as a proptech founder, and later as an agent/broker. She has seen this industry from every angle.

When the NAR commission lawsuits surfaced, Tracy started reading consumer reactions. One theme kept appearing: “Agents aren’t worth the money they charge.” As a former fraud attorney, she recognized that reaction not as a pricing debate — but as a signal. Buyers weren’t making decisions with bad information. They were making decisions with information they had no reason to question, in a system designed to keep things moving, not serve their highest and best interests.

That’s the gap. Hire:Forward™ exists to fill it.

Why Hire:Forward™?

Hire:Forward™ teaches homebuyers how to find the right agent for their unique situation, and use that relationship strategically — from before the first conversation through contract to close.

The work is grounded in The Five Dimensions of Outstanding Buyer Representation™ — a framework Tracy built from 25 years of watching what separates agents who perform under pressure from agents who don’t.

A Book in Development

The Secret Handshake is Tracy’s book in development — about the power homebuyers already have and don’t know it.

Learn more →

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Not a DIY Person? Tracy Does It For You.

Tracy applies the Five Dimensions framework and hands you three strategically matched agents — vetted, evaluated and ready to hire.